A Health Insurance Marketplace, often referred to as an Exchange, is a new way to find quality health coverage. It is set up as a marketplace where you will have the ability to shop and compare many plans in one central location. You can learn if you can get lower costs based on your income and compare your coverage options side-by-side, and enroll. Private companies offer insurance plans in the Marketplace. They cover the same core set of benefits. No plan can turn you away or charge you more because you have an illness or medical condition. Plans can’t charge women more than men for the same plan and many preventative services are covered at no cost to you.